Creative frameworks can be used to innovate new products, services, and processes; anything that needs to be improved. If this is the case, you first need to set the stage and develop a PR strategy. Do your best to stand out from the crowd and if what you’re doing isn’t working, try something else! Personalization. Related content: Master your marketing ROI [EBOOK]. How to implement an agile marketing strategy. There’s room to be creative, even with a short and concise tactic. Focus on finding solutions and not just the problem at hand. Them using you as a reference is a great way to get your foot in the door. Customer testimonials are a great way to show that real people have used your product or service and prove it works! You’re probably thinking, I already do this. Identify your unique capabilities, and understand how to use these to your advantage while minimizing threats. Although lecturing still remains an important way to communicate information to students, research has proven that learning happens in a more effective manner if used in combination with active learning teaching strategies. date.setTime(date.getTime() + (days*24*60*60*1000)); The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. . Sometimes simplicity is best! Want to learn about how to drive ROI for your business and how to measure marketing efficiencies? Whichever method you choose, remember that you don’t have to break the bank. Research shows that when students utilize creative higher-order thinking skills, it indeed increases their understanding. Make sense? Let’s go back to our previous example. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); Pick a KPI or two that goes hand in hand with your goal and then focus on them. Write a mission statement. Visualising a problem will help here as the more you can see the problem at hand and paint the picture for your peers, the better you’ll be at forming viable solutions. Now just make sure that you can actually offer something free if you’re advertising it. Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. While you probably aren’t in the same industry as they are, it’s important that you focus on what works for your target audience and think about switching up your strategy. When a few potential options are revealed, the whole group needs to embrace them. When developing a brand strategy, identify three core components of your business to use as a blueprint for marketing tactics: . Similar to how we’ve previously discussed our onboarding process, I’m going to share my own creative process – not because mine is a perfect process you should imitate, but just as a reference as you think about, develop, and refine your own. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Answer this: What benefit(s) does my target audience get from my product or service? var date = new Date(); A company that slays the content marketing game is Sephora. The biggest thing with budgeting is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. You … Strategic plans are extensions of the mission statement, as it is the mission statement that guides the goals and serves as a means of measuring an organization's success. }. Put your creative cap on, download these templates, and get to work! if(!gclsrc || gclsrc.indexOf('aw') !== -1){ Engaging with your followers makes people know, like, and trust you. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. Focus on finding solutions and not just the problem at hand. “5x as many people read the headline as read the body copy.” - David Ogilvy. For example, you might remember it as something you were assessed on when you were in school, or as something that you’ve been told certain people are naturally better at doing. We’ve all seen those OxiClean commercials… Must I say anymore? All you have to do is select the number of days before publish that each task should get done. setCookie('gclid', gclid, 90); Work management processes that drive the best results. Be as creative as you can, get out of your normal work environment. Creating, managing and reviewing a strategy requires you to capture the relevant information, break down large … This can be as simple as adding their name, to sending a birthday email, to making the copy of your email relate directly to them. Make sure not to venture too far from brand standards when you have your creative cap on! This is why it’s so important to have many different types of people in the brainstorm. As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Here are some suggestions from psychologists and educators for how to develop and nurture your students’ creativity: Create a compassionate, accepting environment. if(gclid){ Purpose: This explains why you are in business and the specific customer needs you fulfill. A company that relies heavily on email marketing is Airbnb. Who needs to be involved in this project? Using a meme is a great way to make a consumer stop, laugh, and most importantly, notice you. Design. Use a creative strategy to make yours stand out! . To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal…. They decided to go against the grain on this PPC campaign and target misspelled words. Use an animated video if you: You would want to use a customer story if you: Slack rolled out a customer success video a few years ago to highlight their product, and it worked. https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves, https://www.sendinblue.com/blog/email-call-to-action-best-practices/, Get Inspired Now With 21 Examples of Awesome Email Marketing. Here are six ways to stimulate creative thinking. It sets the tone and direction so that all communication activities, products and materials work in harmony to achieve the desired change It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. In a subject line, there is no room for boring copy. Why is this creative brand strategy so successful? Industries of all kind are always on the lookout for creative people or creative thinkers who have creative thinking skills that will help their company shine. While you’ll always want to stay on brand with your design, it’s time to start think about using a new template or color palette. Write email subject lines that drive more conversions. Writing an entire creative strategy can be pretty intimidating, but don’t worry. They’ve found that if they make people fantasize about a possible trip through email, it actually works. Instead of a traditional blog, they created a content hub for their customers to share beauty tips and product knowledge. State of Agile Marketing Report With Agile Sherpas. It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Developing Successful Strategies: Planning to Win var c = cookie[i]; Developing a plan, allowing for consistent strategy, and regularly updating or refreshing your creative will maximize your campaign's effectiveness. They rely so heavily on it because they found a creative strategy that works for them. Creative concepts are based on the communication strategy and creative brief.This ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to. Well not everyone, but 53% of businesses use content marketing and that is a lot of companies to compete against. How to organize all of your marketing with CoSchedule best practices. (I think we can all admit that we’ve looked for a bottle of Coke with our name on it.). The stat deems you credible and persuades your audience to believe you. Email strategy can be complicated because it really depends on your target audience and the tone of your company. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. You may think that this strategy is obvious, but you’d be surprised how many companies decide to focus on only one channel for their social media. This is where there should be no fear of failure when proposing ideas, and the old ways of thinking need to be put to the side in order to let new ideas grow and flourish. 1. Just make sure it actually works. Do you know how to answer this teacher interview question: What ways do you develop and implement creative lesson plans?. Finally, the desired course of action is selected and the appropriate resources are allocated to achieve the objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy. If you’re looking for some more inspiring creative examples, read this. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. A creative strategy defines the important strategic choices required to develop a marketing message. Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement. The good news is that with the right techniques and practice you can develop your creative thinking. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Within the context of that assignment, any ad that is then created should conform to that strategy, even if you switch agencies. var cookie = document.cookie.split(';'); The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Every creative project involves four distinct steps: information (collecting), incubation (digesting input), inspiration (the aha moment), and illustration (the expression of a concept). Creative thinking is when students invent, imagine, and design what they are thinking. Developing creative concept is important because the same message, communicated to different types of audience, will need different types of approach. You can’t say that memes aren’t funny, it just wouldn’t be right. Before you start working on your marketing strategy, consider what you want as an end result. I’m not saying to go out and bash your competitors and I’m definitely not saying to try and be Wendy’s. Toms is the perfect example of a company that used a hashtag correctly. var gclsrc = getParam('gclsrc'); Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service. If you have a video camera, some knowledge, and a little bit of creativity, you’ll be in luck. She enjoys social media marketing, content writing, + marketing strategy. When probing, repeatedly ask: "why has this happened, why is this a problem?" It doesn’t mean that there isn’t room to be creative and switch things up. You’ll often hear the term “critical thinking” without an appropriate explanation attached. Now, you are making the concept into a visible work! Just because they are short, concise, and bland, doesn’t mean there isn’t room to add some creativity. This step won’t apply to every marketing team. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. If you want to stand out from the rest of the companies, it’s your job to be more creative than them. If she isn’t cramming for an exam, you can find her watching the latest Bachelorette episode with a big bowl of popcorn + ranch (midwest thing). var n = name + "="; Once you identify the end result, you can develop your plan. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make your content useful. Make your consumers feel something when they read your content. How can you creatively implement #contentmarketing in your strategy? Call to action. If you need help organizing and saving time with your creative strategy workflow, schedule a demo with a CoSchedule expert. Educational videos are a great way to become a thought leader in your industry.). You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. It’s no easy task to be different than the rest, but it is possible. Add humor, a sense of urgency, or something to make them open your email! © Perceptive Group Limited 2020. Oh and don’t forget, your creative strategy has to work. If you haven’t hopped on the video marketing train, it’s time to think about it! This paper advises on how to develop a communications strategy and outlines the skills that need to be employed in strategic thinking for anyone in an account planning role. Developing the strategy is usually an iterative pro- cess involving a team assembled for that purpose that reports regularly to an executive team or to a steering committee providing oversight. Get our free ebook by clicking on the button below: hbspt.cta._relativeUrls=true;hbspt.cta.load(382908, 'cf1b2815-2ca5-4ce7-980d-9deae32b4bf1', {}); Focus on finding solutions and not just the problem at hand. Let’s look at seven creative ways in which you can dramatically improve your social media performance by following the strategies used by elite social media marketers. Be the expert. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. Think about switching up your CTAs! Either way, there are tons of ways you can creatively drive brand awareness. while (c.charAt(0)==' '){c = c.substring(1,c.length);} To help make this comprehensible, imagine a technology firm is in the planning phase of launching a new product or serviceon the market. If you aren’t promoting the content that you are writing, people aren’t going to see it. Creating a successful, sustainable investment strategy means being able to describe, communicate, and write out your process — both for your benefit … Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform. Let’s get started! Brand strategy aims at positioning your company, while a creative strategy helps you reach your marketing goals. CoSchedule’s task templates are a simple way to create a workflow one time and apply it to all future projects. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); It’s not just about defining the problem but defining the right problem to solve. Success! In fact, you can use this little method to boost your social media traffic to your content by 192%. If it’s boring to write, chances are it’s just as boring to read. The scary thing about social media is that we have no idea which channels will stay around and which will disappear, like Google+. Brainstorming is a common technique in both academic and professional settings, but it can also be a powerful tool for developing your creativity. Here are six ways to improve your own creative thinking and innovation skills… 1. How to Select Marketing Metrics and KPIs to Monitor. All Rights Reserved. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything […], Checklists are great tools for planning marketing projects. They took the pain points of their target audience and showed how to get rid of those pains by using Slack. A communication strategy guides an entire program or intervention. KPIs are metrics that indicate progress towards a particular goal. Using facts in a creative strategy is very similar to adding a statistic. By thinking out of the box, Snickers reached 50,000 people in just three days. Using hashtags is an easy way to get in front of a broader audience. Development of Creative Strategy – Based on the inputs received from the planning stage, earlier assessments and campaigns; unique selling propositions are framed for the advertiser`s products. until you’re left with the real issues you need to deal with. “I want to increase my conversion rate by 2% during Q4 2019.”. } These are some of the most common qualities that successful, creative social media strategies had (and all can been done without spending a dime). However, you must be careful not to overanalyse and stay at one point for too long. Section 4. If you have a talented graphic designer, this is a great option! When you consider positioning in your creative strategy, make sure it aligns with your brand. how to develop a people strategy. return null; In this chapter, you’ll learn how to build project checklists and timelines in your sprint backlog. Develop a vision statement. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Consider making an educational video if you: (Note: Your video doesn’t necessarily have to show or even highlight  your product. } Nowadays everyone is doing content marketing. It can be as simple as stating “95% of customers said they would never go back to their old laundry detergent.”. Be present with students’ ideas. stands for specific, measurable, aspirational, realistic, and time-bound. Before we dive straight into developing an innovation strategy, we want to give you the definition of the term. There’s your creative strategy. Following through on good ideas is a powerful way of encouraging staff to keep being creative, coming up with more new ideas to improve the business. You are probably (hopefully) adding CTAs in your emails, but maybe you’ve been sticking to the same one and maybe it’s not really even working. function setCookie(name, value, days){ The worst thing is when companies aren’t true to themselves. The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service. You’re probably thinking, oh gosh. 1. It’s okay if you aren’t able to make that big of a splash using hashtags, but now you can see how big of an impact a simple hashtag can have on your marketing campaign. If they find your brand funny and relatable, they will be more likely to follow you, engage with you, and use your product or service. Source: https://www.sendinblue.com/blog/email-call-to-action-best-practices/. Pay Per Click strategies are so dry, and you’re not wrong. . After you’ve launched your social media campaign you’re done, right? Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. Creative briefs provide a framework for the overall process, and structure for … Whether it’s adding a free trial CTA or adding the word free in your subject line, it’s sure to spark people’s interest. If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Creative skills are more important today than they’ve ever been before. This company will develop an innovation strategy that involves the implementation of novel management and production procedures in manufacturing to help invent new t… Some examples of KPIs that you may be measuring are: Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product. When brainstorming, always question the problem at hand and try and empathise with the person’s experience you want to improve. Brand positioning strategy is a large project in itself. Let’s say your target audience are purchasers at hospitals and medical centers. . Creativity is only worthwhile if it results in action. What I am saying is this: Social media is a tough game these days. Using creative senses helps students process and understand information better. However, before you can help build the results that you want for your brand, there should be a strategy in place. Consistency: Be able to define what allows you to provide your services day in and day out. Well… Here’s a quick example. How to develop a creative strategy. A few tips to make your content useful is to: Use emotion. Maybe the goal of your creative strategy is to create brand awareness. Free stuff. Make sense? Thriving organisations treat their workforce as an asset in which to invest – not simply a business cost. If you don’t know the direct benefits, there’s no way your audience will understand the benefits. ), Source: https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves. What does my target audience gain from my product or service? Their sassy replies and savage Tweets is how this company rose to the top with their social media. This step is as simple as it sounds. Make sure you are spending the time on your headline that it deserves. In this stage, you and your team will start to develop a concept board, the headlines, taglines, and visual aspects. . Using this tactic will be sure your campaign takes off! Start by suspending your judgment and self-criticism, then start writing down related ideas and possible solutions. Develop a … Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Lastly, demonstrating how your product works can back up your benefits. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. With that in mind, here are some ways to get your creative juices flowing. Be as creative as you can, get out of your normal work environment. I’m confident that you can think of your own creative content marketing strategy, and you should be too. Consume content that's way outside your comfort zone. It sometimes can feel like they are asking you to mix oil and water. So hold your head up high and go into this with an “I can do it” attitude. ... Organisations need to approach their people strategy with as much dedication as they do with their innovation and digital strategies. The goal is to generate as many ideas as possible in a relatively short span of time. Make it your goal to have the most educational article that you possibly can. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. One company that absolutely nailed their strategy is Coke. This is the one thing that makes people open your emails and maybe actually read them. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. You should always base your emails on what works best for your company, but here are a few ideas that may spark your creativity cap. readCookie('gclid'); I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 53% of businesses use content marketing. Write headlines that drive traffic, shares, and search results. Take a deep breath because after reading this, instead of feeling like this…. document.cookie = name + "=" + value + expires + ";path=/"; if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} Creative strategy in marketing can differ from company to company and even from team to team within the same company. Getting asked to be creative is worse than the dawn of the blinking cursor. Posted by Perceptive Customer Insights Team - 31 October, 2016. The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. var expires = "; expires=" + date.toGMTString(); Powerful CX strategies for business growth, Innovate in your business with design thinking, 5 leadership strategies for effective teamwork, Brainstorm your team to success in 5 steps, How customer insights enable business strategy validation. When executed correctly, a creative brief will help communicate your values, vision, and … WARC helps you to plan, create and deliver more effective marketing. Sharing your content on many social media channels gets you in front of more customers and prospects. Sign in. Video Marketing is going to the be hot topic of 2019. This will help create the groundwork upon which everything else in this article will be built.
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